Karachi, November 20,
2014: Daraz.pk has announced a partnership with Michael Kors, Burberry and
Armani that will see the popular international luxury brands distribute in
Pakistan through the online shopping website. Launching on Daraz.pk, this will
be the first time these brands will have an exclusive brand page for customers
to purchase their favourite luxury watches online in Pakistan.
The addition of Burberry, Armani and Michael Kors comes as
Daraz.pk continues to build on its already extensive offering of international
fashion and electronics brands alongside its eclectic assortment of local
labels. Other luxury brands to come on board are Rado, Raymond Weil, DKNY, Diesel,
Fossil and Marc Jacobs. Daraz.pk’s firm foothold in Pakistan’s ecommerce sector,
with over 1.7 million visitors each month, means that these brands will launch
to an already greatly established customer base who are looking to make
purchases online. Pakistani men and women
are some of the most stylish and well-traveled people in the world and with the
help of iconic luxury brands such as these, Daraz.pk wants to cater to their
needs and offer them a glamourous and sophisticated shopping experience.
“Daraz.pk is the leading ecommerce portal in the country and
having such well-loved and aspirational luxury brands such as Michael Kors,
Armani, Burberry, DKNY etc come on board is great indication of how traditional
retailers can partner with ecommerce websites to introduce their brand into new
developing markets and enhance consumer experience by fusing online and offline
retail,” said Farees Shah, cofounder Daraz.pk.
With a keen eye on the latest fashion trends, Daraz.pk
offers a wide assortment of fashion and lifestyle brands. Each international
luxury brand will have its own shop-in-shop on Daraz.pk. With Daraz.pk’s efficient
delivery, free returns and multiple payment method, customers will be able to
get their desired luxury timepieces whenever, wherever.
ABOUT DARAZ.PK
Incorporated in 2012, Daraz.pk is an online shopping portal
featuring apparel, accessories, shoes and beauty products for both men and
women, as well as a wide variety of electronics and general merchandise.
Daraz.pk currently offers hosts 1.7 million visitors on its website, every
month. Headquartered in Karachi, it has delivered both internationally, as well
as to over 200 cities in Pakistan. Daraz.pk is part of the Asia Pacific
Internet Group (APIG) which supports some of the leading internet companies in
the region. Founded by Rocket Internet in 2014, the APIG’s mission is to
promote innovation and entrepreneurship throughout Asia and the Pacific and to
support the development of a vibrant online culture. APIG’s network currently
consists of 10 companies, which are operating in 15 countries.
Online shopping trends are increasing day by day in Pakistan. Different online shopping platforms are now present but daraz.pk is one of the most famous and biggest shopping side. I hope this partnership brings original brand products as described.
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